Blog

The story of the brand, what guides it, and what comes next.

October 18: the shop opens its doors

ritmen.shop is live: men's t-shirts, joggers, jackets, sets and accessories, sold direct and shipped to France, Europe and the United States.

The first production sample arrived, size L. Measurements, seams, embroidery, weight, hand feel: what we check before we say yes.

Several trips abroad, a lot of fabric in hand, very few workshops kept: how we choose the people who make our pieces.

30°C inside out, no tumble dryer, dry flat: the simple habits that keep heavy fleece and thick jersey looking like day one.

450 gsm brushed fleece, 280 gsm compact jersey, PFC-free water-repellent ripstop: the fabrics chosen for each RITMEN piece, and why.

Ryan draws, Léo asks the questions. How a RITMEN piece goes from sketch to cut: proportions, weight, details, and one test before we say yes.

What “The Men's Ritual” means, and what consistency has to do with a piece of clothing.

Two partners, one simple idea: menswear that lasts and goes with a daily ritual. How RITMEN began, and what the brand promises.